A music video is made to support and put forward the views of the song. The video will usually closely relate to the song. However new and unusual bands are now trying to expand and develop their music video past the "norm" and begin to explore new ways of being different and eccentric.
A music video also helps to increase awareness of a song, because it can be watched and advertised on new technologies such as Ipod, television and computer, this in turn helps to increase band awareness and enables them to create a larger target market because in can be watch on many platforms of the media.
Making a video enables artists to entertain their customers and target audience not only by listning to the song on the radio or MP3 player, but they can phsically see something to relate to a band/ artist.
Producers are also able to put into practice new and unseen ways of making a video.
Below are a band that i think have pushed their video past the norm and have developed an imaginative and unique way of making it.
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