Conventions Of A Music Video

We have looked at Taio Cruz- Break Your Heart to start our search and analysis of music videos.

This video is what we see as a cliche to music videos. Taio has made his video seem as if all the women want him. At the start he says to a woman in his car "you know I'm only going to break your heart right". This straight away implies that he thinks he is a "babe magnet" and the video then goes on to show women putting their arms around him, which then leads to the woman at the start being pushed away.
The video makes Taio look like a man who has got it all... the women the money and therefore tries to attract his audience by showing of what he supposedly has, hoping people will buy his records because they want to be like him.