Thursday, 11 November 2010

Audience Research

We are going to give out questionnaires to 3-4 different target areas that might find our music video enjoyable, also our song choices. With the results that we get back from our questionnaire we will decide on the target group to aim for. This depended on the answers that were given to questions such as:

Do you like the song? if a particular group didn't like it as much as others then they wouldn't be the main target group.

Which technology source do you use? the top 3-4 answers would be the main sources were we would display our product.

Gender male/female? so we would no aim it at females or males or both.

Not only did we do a questionnaire we looked up and researched songs like ours to see how they have presented their music video and which audiences they were aiming towards. Also we considered which technology they used to show their music video, and if it was successful, if so then that might be an option for us.
Our research shows that our target audience would be aged 15-20 because of how we see the story line and our views of what it is trying to tell. We see that this age range has many choices to make from GCSE to A levels and university to jobs.

Our music video will take on many things we have learnt in our audience research, and i will show what weve learn in my evaluation.

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