I feel that we have achieved our aim of not only targeting younger age groups to expand our target market, but also reached the original target market. We have used one method in particular which ties in with our aim, this was to show the band in a casual dress, in the original video by the Hoosiers they are seen to be wearing very smart indie clothes, i have identified this by looking into and researching indie clothing. I feel we have elaborated a casual sense of dress into indie genre and throughout our ancillary tasks to help us achieve our aim.
I made the album cover which combines an original feel with casual clothing. The fact that we have shown our album cover in the video not only advertises our band and our music video but allows us to advertise on another technological platform. This also helps to establish the bands dress sense by showing casual clothing in the album cover and the video. We have now imprinted a view of The Big Beat into our consumers minds which is a technique used in almost every platform of the media. Mainly seen in the news where 'youths' are imprinted in the minds of the public as 'trouble makers' and 'druggies', where as in the real world there are only a minor few who show these behaviors.
Our poster shows some aspects of our album cover, this ties in with the Hypodermic Needle Model, where we are simply imprinting our album cover in the minds of our audience meaning they subconsciously remember it without processing or challenging the data., which also maximises the use of advertisement and band recognition. Along with our website the poster shows dates and gigs in local areas along with how much it is for entry.
I think that my initial research into music videos really helped me to understand and develop what to focus on and what shots to film, i think i needed this skill as i was filming, preparing the shots and editing; i think my research into lighting helped me to focus on a certain subject or area in a shot. I also decided on costumes to wear, which was very important to make sure we achieved our aim.
Our end product has been developed using planning and time management which are vital to achieveing our aim. We have taken the Uses And Gratifications theory into account when planning our values in the video because audiences use the mediaa for a "personal Identity" purpose meaning the learn values from texts. The moral of our video was to make the right decitions for yourself because you cant turn back time, as with what happens in the video. Josh decides to take a very laid- back attitude in the video and with shots of him and the band this then cotridicts his 'young life' by becoming a singer.
When i researched contemporary music videos i found that not one is nearly the same as the other. I like the way 'Hurts' conduct a music video as in some respect we took on their way by filming up close footage of josh miming. However i feel that the very unique way of filming and mise-en-scene they use would be hard to explore whilst on a very low budget.
I feel that each ancillary task has been thought about and is relevant to our band, and overall our music video takes on a subject that is very important to young people. So combining a band that dresses and acts like a young person with the subject 'choices' that young people can relate to we have created a combination of album covers, posters, websites and a video that differs from contemporary music videos.
We have chosen our audience very well and have adapted some shots to try and widen our audience further, like hurts we have chosen to add cheek bones and a close up of a male face to try and appeal to females, which again is stated by the Hypodermic Needle Model- whereby our audience are manipulated by our group ( the creator) of a music video.
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