Evaluation Q2 - What have you learnt from your audience feedback?

What have you learnt from your audience feedback?

Firstly we identified our audience and then conducted a questionnaire that was specific. this allowed us to take on their views to try and adapt our video to the requirements which falls under the definition of customer orientated marketing,

You can see evidence of this in the first few shots where images are flashed of choices made at school and higher education. This was from our findings during our audience research.

Questionnaire Question
What do you consider to be an important choice at this age?
Answer  - Boy aged 16
Options for higher education and beyond

We also asked our audience if they preferred to see the artist in their music video
90% of the people we asked said they would, from this we have adapted our music video to show the band throughout.
Our questionnaires have also helped us to find out whether or not our audience would consider buying the song if we took their views into account, All 20 year 11 pupils said they would buy our song if we did this.
I believe our music video gives young people a change to relate to their life in a media area where it hasn't been changed and mediated to the extent people change their beliefs and turn into a mischievous 'youth'.

We have also learnt a lot from friends due to their age group being in our target audience, both before and after filming we had positive and negative views, and overall enabled us to adapt our video further; not only by quicker cutting, but adding shots like the coin toss and trying out new effects. We also added close up shots of our actor due to a comment made by one of my Friends " i think if you take more close up shots then more women are likely to buy the video because of things like male cheek bones being shown" We then shot some extra footage to take her view into account. You can see this when only parts of Josh's face are shown miming to the song.

Overall we have learnt that you can adapt a music video to all of your audience preferences- However you can change some shots only a slight bit which changes the feel of a music video, to advertise to different sexes.
We have managed to take on male and female aspects of advertisement, audience likes and dislikes found from our questionnaire. Our young age male group are known for wanting cars and being independent, we've shown some scenes of cars so that there are many subjects in the video young males can relate to, and see themselves in the actors shoes! Showing the Representation Theory, in how our music videos allows our audience to relate to themselves and represent their young life.
For females as Ive spoken above, we've learnt that they prefer close-ups of male faces, which we have also adapted into our music video.

I have learnt that our editing has been consistent throughout our film and has enabled the viewer to keep up with the references and storyline. Also our idea that we have chosen goes well with the song. This feed back has come from people in our target audience so the comments below are relevent to who we aimed our product at.

"Holly Addison The shots of the band is lit really well, with effective shadows!
good variety of shots, and cut well to the beat of the music
edited really well, with lots of fresh and quick cuts!
good job!"


"Beth Walton wow well done on the editing, all the quick cuts work really well particularly towards the end:)
you got a good balance between the band shots and the story too"


"Naomi Cassiopeia Lloyd-Wakeman well done guys this is a really great video :) love the smoke machine at the end :)"


"James Scfc Thomas this is awesome :) well done, i like that the video relates to the music too, and the editing in this is really effective, watch out steven speilberg ;)"


"Ellis Baker really different, interesting shots and fast-paced, works really well!"