Technological Convergence

Technological convergence is the tendency for different technological systems to evolve towards performing similar tasks such as, playing music

Convergence can refer to previously separate technologies such as voice (and telephony features), data (and productivity applications), and video that now share resources and interact with each other, synergistically creating new efficiencies.

Today, we are surrounded by a multi-level convergent media world where all modes of communication and information are continually reforming to adapt to the enduring demands of technologies and consumers. Technological convergence changes the way we create, consume, and interact with music. This enables bands to increase streams of revenue and capitalise on expanding their target audience.

Convergence in this instance is defined as the interlinking of computing and other information technologies, media content, and communication networks that have risen as the result of the evolution and popularisation of the Internet as well as the activities, products and services that have emerged in the media.

New Technologies are changing the way we consume music, this gives us more ways of streaming our remake of  "choices" and enables our band to become well known quickly and cheaply

The rise of digital communication in the late 20th century made it possible for media organizations or individuals to deliver text, audio, and video material over the same wired, wireless, or fiber-optic connections. At the same time, it inspired some media organizations to explore multimedia delivery of information.