I have thought about may ways The Big Beat could advertise to increase its stream of revenue. Firstly our band are young which means that they don't have much capital to invest. Therefore i think that posters would be a very cheap and effective way of promoting our image and creating band royalty. posters are also less time consuming that other sorts of advertisement techniques, such as television advertisements, cold calling and word of mouth.
Also in the first few months we would advertise in local towns, we would ask owners of bars and clubs if they would like a free night of music, which would include all ours songs from our first album, this would help our band gain recognition.
Our posters would consist of some characteristics from our album cover to 'kill 2 birds with one stone',meaning we would promote 2 sources of revenue on one advertisement. The poster would also include concert dates at venues around the local area for very small charge.
Also we have shown our album cover in our music video so that we don't need as much advertisement when we release the album. This will also let our target market become aware of what our album cover looks like.
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